"The reception of all the information that comes to us is conditioned by many factors. Two people can receive the same information and "see" or "understand" it in different ways. The reason for this is that the capacity to be aware will be influenced by factors such as heredity, upbringing, nationality, education, experience and so on. These factors form a mental framework through which what comes to us is filtered, and by which it is coloured. They determine not just what we see, but how we see it.

A few years ago, Professor Wilson, a member of the faculty of London University, wrote a paper about the experience of a team of people who went to a remote African village to try to teach the natives about a new method of sanitation. They showed the villagers a film and at the end of it asked them what they remembered of it. All of them could remember one thing, namely, that a chicken had run across the road a one point. Within their framework of perception, the chicken had some significance, whereas the film of the new sanitary system was so outside their experience that it did not register with them. On the other hand, the people who showed the film noticed the chicken only after the second run. The two frameworks of experience determined what was seen."

People who are into horsemanship may see some problems with the showing and competition of the Icelandic Horse (example here), whereas those who may not be into horsemanship, see a pretty flowing mane.